What the data really says about what’s working in PR right now

Spoiler: it’s not “just write a good press release.”

Publicity is changing. The media is shrinking. And the gap between what used to work and what works now is getting wider by the day.

I’ve been immersed in the details lately, studying industry trend reports, analyzing audience behavior shifts, and refining messaging for clients in real-time. What I’m seeing isn’t hypothetical. It’s clear, consistent, and backed by the data:

Here’s what’s working right now in PR, and what to shift if you want results.