Stop Asking for Free Work: Influencers Aren’t Interns

I’ve done influencer marketing since it was mostly just bloggers and affiliate links. Back when a gifted candle could land you a full blog post and a Twitter thread. That era is gone.

Now? You’re working with creators who treat this like a business, because it is.
They invest in gear, editing, content strategy, and community building. Some have agents. Mo…